Why Are Fashion Magazines Always In The Shops At Least One Month Early?

December 28th, 2009

Why call it ‘the october issue’ if its out by the end of August?? grrr

One Response to “Why Are Fashion Magazines Always In The Shops At Least One Month Early?”

  1. Derke N says:

    Because they are competing for casual buyers. If yours is Oct and the oppositions’ is Sept then they expect someone to pick the most recent edition, even though it is in the future.

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